Lensrentals have revealed rental sales data for 2021, as summarised by Yossy Mendelovich of the excellent YMCinema here.
You can see extensive charts from Lensrentals here for 2020 and 2021 which reveal what gear has been successful, and what’s missing from the top 20.
However there’s more to this data than meets the eye!
The Blackmagic Pocket Camera 6K Pro appears at number 5 on the “new gear” released in 2021 chart, but the older standard 6K model without the ND filter is a bigger hit overall in 2021 with rental customers, second only to the Canon C300 Mark II in the category of video cameras. It manages to out-perform both the new C70 and recent C200, thanks to the affordability, small size, vertical integration with DaVinci Resolve, and the presence of ProRes as well as BRAW.
Lensrentals is a very large company and quite representative of the overall market for photography and videography in the US, but of course more niche or high-end rental houses for cinema will give you very different charts and in other countries things may be slightly different as well, but this is a good glimpse of what’s being used often.
